These days, hip club kids with disposable incomes have taken to wearing bowling shirts emblazoned with names like Ray or Mavis (often the real thing in genuine polyester, bought from thrift shops and the like), doing so with a kind of retro hipness that says “I don’t like this shirt – I get it.”īy the same token, well- educated designers with degrees from prestigious institutions (or, worse, with no qualifications other than owning a Macintosh) are using state-of-the-art desktop publishing tools to produce layouts using typefaces that wage slaves two generations ago, most of them female, stared at day after day in the typing pool.
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To be a bit more precise, the vogue isn’t merely for fonts that look like they came from a typewriter rather, it seems that any monospaced or fixed-pitch or uniformly-spaced font, where each and every character occupies the same width, is all the rage.īut there’s more to this trend than designers simply “liking the look.” Typewriter fonts are nostalgic: The first type ever manipulated by many designers now in their thirties or older was found on the dusty old typewriter in mom’s attic. These days, hundreds of graphic designers are using computers to set type using faces similar to those their grandmothers were stuck using in their 9-to-5 office work: typewriter fonts. That was a few years ago now and, as usual, it seems Madonna was ahead of the curve. Take a look at the liner notes and you’ll find a disclaimer reading “Notice: All surface noise on the song ‘Erotica’ has been included intentionally.” The most powerful woman in pop music opts to use a new technology to replicate the defects of an old one.
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Slip Madonna’s Erotica into your high-tech CD player and the first thing you hear is the all-but-forgotten sound of a phonograph needle scratching its way around the outside of a vinyl LP. (Sidebars on Lucida Typewriter, Trixie, Courier, American Typewriter) Monomania With thousands of typefaces at their fingertips, just why are designers opting for typewriter fonts?